Growing wiser on the wisdom (or stupidity) of others
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Everything written here is my personal opinion and not that of any employer or client, past or present.

Wednesday, August 10, 2011

Christopher Penn on Email Deliverability

"Engagement as the new deliverability stat puts the ball squarely in the court of the email marketer, which in turn places a premium on effective subject lines to drive that engagement." -- Christopher S. Penn, Director of Strategy, WhatCounts Email Marketing

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